How Effective is Video Marketing on Social Media? |
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Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. 7 steps to a successful Social Media Video Marketing Strategy Set goals for video marketing.Decide on your platform(s)Select your video types.Plan content production.Know what post-production entails.Schedule and promote the videos.Understand and analyse metrics.There are many types of video you can use to good effect in your marketing campaigns: Behind-the-scenes videoProduct demo videosQ&A sessionsExplainer videosEducational clipsCustomer testimonialsSocial Networks in Video MarketingThe main advantage of Instagram videos is that they will work for any brand. Using Instagram videos of up to 60 seconds and IGTV footage of up to 60 minutes when uploading from the web (up to 15 minutes from your phone), you can post anything from tutorials and commercials to full-length documentaries. One important step you need to take, not only for Facebook but for social media in general, is to create interest before publishing your posts to make sure that Facebook KPIs are met. Think about the marketing campaign itself, not just the video part. Once you generate interest, you can get new viewers to follow you through the whole campaign. Facebook’s algorithms also help you target certain audiences, which means you can analyse potential viewers before you even post a video. Youtube You need to clearly understand one thing: if you’re running your YouTube channel, you need to use as many promotional tactics as possible. Just as people use Google to solve their everyday problems, the same goes for YouTube. It means you not only need to post engaging content but also pay attention to SEO metrics like description, keywords, tags, and more. Here is a shortlist of things you have to keep in mind: Title and description are a major factor for the search engine. Try to use the main keywords to get viewers interested.Keywords will help you to get to your target audience and increase CTR. You also need to use keywords to get to the top on the YouTube main page.Tags can be used as an additional category, but they still increase the chances of your video making it to the top in the Recommendations sectionLikes, comments, and subscriptions increase engagement. This will help to determine where your video falls in search results.Reports will help you to analyse statistics. You can see the average number of views, the percentage of logged-in viewers, the number of minutes watched, and more.Building your digital strategy is also a great way to figure out which social media channels work the best. Experiment with marketing tactics and try new ways to discover your very own video marketing strategy. #digitalmarketing #videomarketing #socialmediamarketing #seometrics #facebookmarketing #instagrammarketing #youtubemarketing |
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